Are display ads good conversion?

Display ads on Google's display network saw a four times higher increase in conversions than display ads that don't meet MRC standards. Learn more about Think with Google.

Google display

ads open up a new advertising world with different opportunities than search ads and new ways to target people who are likely to convert. Don't forget that the best ads have approximately 80% negative space.

Keep in mind that Google and Facebook have done much of the research on what works best in advertising. Their rules tend to reflect those results.

Google's display network

has long had a rule of not putting more than 20% of text in your ads to help you do it right. The proof is in the statistics.

Ads that adapt to customer emotions have a 31% success rate, compared to just 16% of ads that focus primarily on rational thinking. More general stores tend to be closer to the average CTR across industries, which is 1.91% for search ads and 0.35% for display ads. Companies spend millions of dollars a year to create beautiful, high-converting Google Display Ads ads, and some of them also produce more than impressive conversion rates. By showing your ads only on pages that use your keywords, you can be more sure of the user's intent on that page, since they clearly show interest in a relevant topic. This is also important to know if you want to learn about how to set up pre orders on Shopify.

For your display ad, that can be an innovative feature, the number one benefit, or an attractive offer that gives you a competitive advantage. The most effective ad groups are those that use a small list of keywords, with ads that are very targeted to that audience. Before you start creating your Display ads, you should know that they can act as a direct response (not just brand recognition) if you know how to configure them correctly using the main points we've discussed so far. When you have enough data, you can delete one of your ads and continue running the display ad that generates the most conversions. 

PPC spying tools (there are 28) tell you which Display locations your competitors use (where they place their ads). Instead, your audience should land on a page where they can book services or purchase the advertised products. The AdEspresso Facebook ads below not only use different text, but also have different connotations. The next thing you'll know is that ads automatically appear on social media platforms, search pages, and websites that the shopper visits.

Your value proposition is the key message you want to convey, and the text and design of your ad are the way you communicate them to your customers. Unless you directly target locations, you'll use this report (found in the Where are ads shown tab) to exclude certain URLs and mobile applications, such as negative keywords on the search network. To find out who to best target your ads to, check out the data you already have from Google Analytics and your social media statistics. Finally, set your content exclusions to prevent your ads from showing where you don't want them to appear (for a more targeted reach).

Keira Shaw
Keira Shaw

Lifelong web specialist. Evil baconaholic. Avid internet evangelist. Wannabe bacon guru. Infuriatingly humble web advocate.

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