Dynamic remarketing ads are graphic ads customized for each impression, which show content related to a user's previous visits to a website. Marketers across the industry have discovered the power of dynamic display ads. These ads help convey a more personalized message to the audience by taking advantage of all types of data, such as the weather or a user's previous browsing behavior. Google refers to them as dynamic remarketing ads.
Regardless of the terminology, these ads can help you increase sales. With dynamic remarketing, you can go a step further and show your site visitors an ad with the specific product they saw on your site. These “retail parameters” are crucial to maximizing the potential of dynamic remarketing, as they allow Google to show your audience the most appropriate products for each person based on what they visited on your website. A Google AdWords feature that allows you to re-market products to users who have already browsed them.
For example, if you manage a local hotel, the attributes of the dynamic ad would include the property identifier, the name of the property, the URL of the website, the URL of the image (which will be included in the feed), the name of the destination, the price of the property, the sale price, the rating, the address and a tracking template (to redirect the end user to the article's home page). The free templates offered by ad networks don't have these customization options, but you can automate the creation of your creatives. Dynamic remarketing takes this a step further by allowing you to show previous visitors ads containing products and services they've seen on your site. Google Tag Assistant is an official Google add-on that tests all your Google tags (statistics, remarketing, conversions, etc.) and provides information on any problems they've encountered with your tags.
If you want to create a new dynamic display ad feed, you can easily do so from your Google Ads account. The purpose of dynamic attributes is to link vertical attribute information from Google Analytics to your Google Ads account. Google uses it to automatically optimize bids in its feeds and it can also use it to classify its lists into groups according to the value of the products (i). A creative management platform like Bannerwise allows you to create templates and quickly scale your dynamic display ads without the need for the resources mentioned above.
When your dynamic display ads fit the brand and are in sync with your landing pages, your audience recognizes your brand and feels at home with ads. Generating individual ads isn't usually cost-effective, this is where dynamic display ads come into play. Setting up dynamic remarketing in Google Ads is quite simple, but this feature is only available for the display network and not for all advertisers. Once you've added the tags to your website, it's a good idea to check that they're working properly.
Fortunately, Google has two resources that facilitate this, by using the Google Tag Assistant (Google Chrome extension) or the Google AdWords interface. From technical specifications to targeting, tools and tips, here's everything you need to succeed with Google display ads in a handy guide.