If ads adversely affect your user experience, they will be counted in your keyword ranking. As I said before, Google wants to offer its users the best possible browsing experience and, if your ads get in the way of this, you're going to suffer as a result. While that's still true, you now have more to think about than simply placing ads all over your website. If not done correctly, sites can suffer significant negative SEO ramifications in the form of penalties and drastic drops in ranking.
However, redirects caused by ads can eat up your crawl budget and force Google to keep going, leaving some of your pages unindexed. Initially, use long keywords for SEO and segment business keywords with your Google ads. One of the main advantages of running ads on Google (even if you're an SEO professional who ranks first) is that you choose what your potential customers see. With the audience generator and the way you set up your Display campaigns in Google Ads, you can create audiences in a variety of ways based on display network traffic.
There are other reasons why this change was so dramatic, but the point is that ads can add undue weight. By creating slow page loads, ad-heavy designs, content blocking, and automatic video playback, users disconnect faster and faster. When you review your Display campaigns, you can adjust your columns in Google Ads. I can confidently say that putting display ads on your site will NOT hurt traffic as long as you do it right.
If you're talking to technical SEO specialists who are familiar with increasing page speed, we recommend that you load your ads slowly. But if you have enough data, you can start to see how your Display audiences are performing compared to the account averages or other audiences in the account. Ultimately, publishing Google Ads can help you build brand awareness, which can generate more organic traffic in the long term. The closest way to measure the impact is by blocking requests from the ad network using Chrome DevTools and comparing your Lighthouse scores with the block with respect to.
It is important to note that, in terms of search engines, even though some advertising networks do not allow you to directly control the content of the ads displayed on their site, you are responsible for the overall quality of the ads that are displayed. Unfortunately, no official public resource explains how Google's robot interacts and interprets the content of ads.