How can display advertising benefits your business?

Display ads have the potential to significantly improve your brand awareness thanks to their eye-catching visual format. With graphic marketing, you can strengthen brand consistency and visibility, encourage potential customers, track performance, and support the success of your other PPC activities, to name just a few of the benefits. You probably know that ad networks usually set file size restrictions at around 150 KB. Because of this, you can sometimes cause your ad to be rejected and have to make certain adjustments and resubmit your image.

Digital advertising allows you to control your main metrics at all times, such as impressions, frequency, CTR, etc. So you can optimize results on the fly, if you ever need to make any changes. The advantage of online screens is that they can be more strategically oriented to a specific target audience and their impact can be measured in real time through analysis. Studies show that display advertising helps to significantly improve market response, according to business audience marketing firm Bizo.

Not only do segmented screens increase event registration by 25 percent, but they can also increase form conversion rates by 30 percent. In addition, screens help increase the likelihood that consumers will recommend the brand by 10 percent. The best way to evaluate conversions is to compare two different test groups of screens and not screens. Screens can appear less invasive as long as they are associated with the appropriate corresponding content.

But, overall, both methods are cost-effective compared to more traditional advertising forms, so you can't go wrong with either of them. This is one of the best ways to combine creativity and automation, which is one of the main benefits of online advertising. Other display ads, such as geolocation ads, allow you to segment consumers based on their location and (hopefully) bring them to your store or website. Once your display ads are active, you can always update them in real time through the Creatopy ad publishing add-on without having to upload them again.

Considering that Google's display network alone reaches 90% of all Internet users, the incredible potential of display advertising should be as clear as day. Redirected screens help create brand awareness through repetition without the disruptive effect of traditional advertising. Retargeting people who didn't convert in the first place is another great technique to start showing ads. The first graphic ad was for AT&T, when people were not yet aware of the advantages of online advertising.

Display advertising gives you the ability to show up on websites that not only have a lot of traffic, but are even related to the area of your advertising. The ad block is called a screen because it is displayed as sponsored content on the prediction page that the target visitor is viewing. So, create two different variants of the same graphic ad and experiment with everything from the color of the CTA button to the background image or even with the copy. Setting up a display advertising campaign may seem like a simple operation, as several systems provide marketers with full workflow automation and real-time optimization.

That means they use display advertising platforms to target users who previously left their websites without buying anything.

Keira Shaw
Keira Shaw

Lifelong web specialist. Evil baconaholic. Avid internet evangelist. Wannabe bacon guru. Infuriatingly humble web advocate.

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