What is display advertising and types?

Graphic advertising is one of the best ways to publicize your brand, product or service. Display ad types include responsive ads, retargeting (or remarketing) ads, native ads, and social ads. Display advertising consists of placing advertisements on websites relevant to your product and target audience. This type of ad is based on a push approach, while search ads revolve around an attraction approach.

With search ads, only users looking for a particular product find these promotions, while display ads are displayed according to different targeting criteria. Animated ads are way above static banners when it comes to capturing the attention of the target audience. Animation creates a movement that naturally attracts attention and works against banner blindness, prompting the target audience to investigate your creativity. Animations can also be combined with audio to create long-form advertisements that offer in-depth or complex explanations of a product, process, or problem.

Another great aspect of animated ads is that they can offer an extra layer of humor and fun that makes them easier to share than a typical banner ad. Animals make it easy to create a narrative that the target audience can easily connect with. Other interactive ads may ask users to fill out a lead form or respond to a survey in exchange for accessing closed content. While video ads are primarily published through video content platforms such as Netflix and YouTube, they can also be distributed through display ad networks (%26% social networks).

Consumers love video ads right now. YouTube is the second largest search engine on the Internet and people spend 33% of their time online interacting with video content. Videos also work well on both portable and desktop devices, are easy to share, and many marketers have achieved higher engagement rates with video than with traditional image ads. Expandable ads are rich multimedia ads that can be expanded beyond the original size of the ad unit.

Some expandable ads can be configured to expand automatically when a page loads. Others will expand after a user-initiated interaction. Expandable display ads are still relatively rare, although they are increasingly being implemented on desktop and mobile screen networks. Some digital marketers find that expandable ads are too harmful to the user experience, but they do a great job of overcoming banner blindness and can work better than standard banner ads.

Lightbox ads start with the look of a standard ad unit, but when a user hovers over one, it expands and becomes a full-screen capture ad that can include video, audio, animation, and other features. To reduce accidental interactions, users must hover over a lightbox ad for a full two seconds to activate the expansion. Lightbox ads offer an immersive experience that takes users away from the website they were browsing and leads them to a full-screen advertising experience. While video ads tell a story from a specific angle and perspective, a 360-degree video ad is a type of virtual reality that invites members of your target audience to play a more active role in engaging with content.

Display ads are online advertisements that promote a product or service using images, videos, and a URL. Its purpose is to send users to a website or landing page to learn more about the advertised product or service and then purchase it. Display ads appear on websites that are part of the Google Display Network. Banner ads are one of the most common types of display ads that you can find on a variety of online platforms, including business and news websites, blogs, social media channels, and online forums.

Banner ads usually come in traditional shapes and sizes, where marketers can place banners in horizontal, skyscraper and square sizes. Traditionally, banner ads show a combination of text and images to capture the audience's attention. Online marketing also applies native ads, especially within content marketing strategies. Native display ads adapt naturally to the content of the web page, website or email.

Marketers and advertising professionals assimilate native display ads into content in such a way that the audience relates the ads to the content or the brand itself. Links that lead to other pages on a website, recommended content, sponsored search results, and promoted social media posts are several examples of native display ads. Animated display ads can use video, audio and text components to capture the attention of readers and are effective in promoting the brand's messages, products and services. These elements also allow you to use animated graphic ads as long-form ads that explore complex or in-depth explanations of a specific product, service, process, or challenge.

In addition, animated ads can be shared, giving the public more motivation to spread a brand message or offer. Animated display ads can also generate greater audience engagement, which can help solidify a brand's connection with its target market. Display ads with video content tend to attract audiences by communicating a specific message, asking a thought-provoking question, or presenting a product or service. Video graphics ads combine video, audio, and sometimes text to show an offer and motivate the public to take action or make a decision.

The biggest benefit of video display ads is the ability to explore topics in greater depth than with traditional or even native display ads. Similarly, you can apply live-action videography or animations with video ads, making these types of display ads effective for many marketing applications. Infographics represent a type of graphic advertisement that includes graphics and text to inform the public about a specific topic, idea, or offer. For example, a pharmaceutical company's advertising strategies may include infographics to interact with customer markets, educate them, and establish a good relationship with them.

Integrating infographics into an online advertising strategy can be useful for business websites that focus on educating and providing information about products or services. Another advantage of developing infographics to advertise Expanding ads are graphic ads that users can expand beyond the initial size shown by the ad on a website. Some expandable display ads open when users hover over different elements of the screen, and other expandable advertisements may open after a certain activation action by the user. Marketers often set up expansive ads so that they start based on action and intention.

For example, on a business website, an expandable ad begins in an invitation phase in which users see the ad as a small screen within the content page. As users interact with the content of the page, the display ad expands to take up more space on the page, attracting public attention for a variety of purposes. Lightbox display ads are a special display ad that Google developed some time ago. These display ads are similar to expandable display ads, in which users of a website must interact with the ad in order for it to start on full-screen content.

However, unlike traditional expansive ads, Lightbox ads can include a combination of video, audio, text, animations, and other elements that increase engagement with online audiences. Another key feature of Lightbox display ads is that they only work when users hover over them for several seconds or more. This key feature helps reduce the chances of the public unintentionally activating the ad when visiting websites and interacting with online content. Advertising platforms give you all the tools you need to ensure that your display ads are seen by the right audience.

Marketers often combine animated ads with another type of display ad, such as a banner ad, to maximize their effectiveness. Therefore, while the intention of display ads is to stand out, native ads are intended to blend in with the web page they are on and not look like ads at all. According to the latest Wordstream findings, the average CTR of Google ads in all sectors is 0.46% on the display network. The biggest advantage of display advertising is its wide reach, which allows companies to find potential customers around the world.

Native ads tend to focus on offering value, while display ads focus on making a sale. Display ads attract attention, while native ads combine with web pages and focus on soft selling. Expansion ads are visual ads that users can expand beyond the initial size that the ad shows on a website. By learning how to create display ads with rich multimedia content, you can offer new experiences that overcome banner blindness and increase your brand awareness.

Over the years, as streaming services gained popularity and the industry discovered more and more ways to advertise on them, even a banner ad can sometimes be a type of video ad. The types of display ads that you can implement in your online marketing strategies can affect the connection you establish with the company's audience and improve your marketing strategy. Native ads look like authentic content that can be created by another user, while display ads appear to be part of an official marketing campaign. The Google Visualization Network (GDN) has the potential to reach 90% of the total Internet audience on a network of more than 2 million sites, blog applications and other video content websites.

This doesn't necessarily mean that your display ad isn't done right, but it does mean that you need to find a more effective way to capture people's attention. Regardless of the ad format you choose, your display ads will only meet their marketing objective if they're optimized. . .

Keira Shaw
Keira Shaw

Internet trailblazer. Freelance beer advocate. Freelance pop culture specialist. Coffee ninja. Subtly charming tea specialist.

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