Digital marketing allows you to reach audiences where they are. People make decisions about the goods and services they buy at all times of the day, during all types of activities. With digital ads, you can reach audiences when they're looking for products to buy online. Market conditions and trends change rapidly, and that requires agile marketing.
The delivery times of traditional advertising methods date back to the nineties. Between the time it takes to create an advertisement and the long delivery times needed to save time or space, your message and budget are limited to a design that was created months before it came to light. Digital marketing is important because it connects a company with its customers when they are online, 26% are effective in all sectors. It connects companies with ideal customers when they are on Google through SEO %26 PPC, on social media with social media marketing, %26 through email with email marketing.
A simple measure of the importance of digital marketing is how much money is spent on digital media. The latest IAB research on advertising spending and revenues shows that in the United States, more than three-quarters of media budgets will go to digital media. We see similar IABS figures in the UK and Europe, so this is happening globally. Online public relations is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites.
Remember that this is more representative of the spending of large companies that are now using these channels to replace investment in television and print advertising. When you advertise on a platform, you're supporting that platform that your customers love. Adapting a digital marketing strategy is much easier than other, more traditional forms of marketing, such as emails or advertising on billboards. They allow you to use this data to show digital ads to people who are most likely to want what you offer.
What it costs depends on the type of visibility you want to receive as a result of advertising. If you post an ad on television, in a magazine, or on a banner, you have limited control over who sees the ad. While traditional advertising can be useful for certain objectives, its biggest limitation is measurability. According to a study conducted by the Office of Interactive Advertising (IAB), mobile phones are where Generation Z and Millennials are most likely to see relevant ads.
With easy-to-use digital marketing analysis tools and software, business owners and marketers can test different ad content to see what best suits their target audience. Consumers spend most of their time online, so digital advertising helps you take your business directly to where your audience is. However, if paid advertising is part of your digital strategy, the results could come even faster. With email advertising, you can even create ads that show a person personalized recommendations based on previous purchases.
Many of the most important brands in the world today, including digital platforms such as Facebook (Meta) and Google (Alphabet), are consumer brands, but when considering the best way to use digital strategies, it's important to consider business-to-business brands as well.