Display ads are advertisements that appear in the articles, videos, or websites that consumers browse. With Google Ads, you can publish your ads on Google Display. With Google Ads, you can publish your ads on the Google Display Network, a collection of more than two million websites that reach more than 90% of Internet users worldwide. Read on to learn how this works.
How does it work? In a nutshell, Google can show your ads to users who are likely to be interested in specific keywords and website URLs. You can also show your ads to people who have recently searched for the suggested keywords. Google AdWords is divided into two networks, the Search Network and the Display Network. When advertising on the Search Network, companies place text ads in search engine results.
On the Display Network, companies, on the other hand, place display ads on a huge network of Internet sites. This advertising option places ads on web pages that contain content that matches the keywords you have selected for your campaign. The idea here is that people who read content that contains specific keywords may also be interested in ads that include those same keywords. Google's visualization network is tremendously powerful.
Advertisers can target ads at all stages of the sales cycle. Whether you want to reach people before they know they need your product, or if you want to reach them after a recent search, you can program the Google display network to do what best suits your marketing strategy. This is the perfect way to get your ads to the right people at the right time. Rather, Google shows your ads to users of other websites that have some contextual connection to the website's URL or the keyword given to Google.
From technical specifications to targeting, tools and tips, here's everything you need to make Google display ads successful in one handy guide. This allows you to organize the publication of Google Display Network ads (specific days, at a certain time of day, etc.). For example, you may notice that ad A has a conversion rate of 2 percent, while ad B doesn't show any results. You may or may not have noticed the banners or small boxes of the GDN that promoted a product or service, above and next to the articles you were reading, are graphic advertisements.
Google doesn't check these boxes by default, so you must select them manually to prevent your ads from appearing on unwanted sites. Just upload images of different sizes and enter different versions of the ad text (opens in a new tab), and the GDN automates the way your ad is organized, choosing the image and copy elements that work best to optimize space performance. Since this network reaches 90% of Internet users worldwide, joining will significantly increase the number of views on your ads. Using the “Placements” option allows you to specify the web pages or websites where your ads will be displayed.
For those who are not familiar with remarketing, these are basically cookies when they use cookies on previous visitors to their site to follow them with advertisements on the different sites they browse. The ads appear directly in Google's organic search results and have the potential to reach an extremely wide audience. The misconception surrounding graphic (brand) advertising is due to the lack of understanding about these two very different types of advertising. Using the Display Network for advertising is one of the best opportunities you have to get your ad to reach the majority of Internet users.
In this example, if the online version of Forbes magazine publishes an article that mentions estate planning, Google will see that there is a match between the article and the campaign keyword and then place an ad on the page where the article appears. .
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