Is display advertising still effective?

Flash ads are superior to traditional long-term advertising. Flash banner ads have significantly higher transfer rates than GIF ads in all consumer segments and size orientations. The increase in transfer rates is approximately three to five times greater when animated ads are used instead of static ads in all segments and formats. Animated ads simply have the power to attract consumers for longer periods of time.

Another way to evaluate our results was to calculate their wear effect. The average number of days it took for ads to lose 90% of their effectiveness ranged from five to nine days for Flash ads to two to three days for GIF ads. Graphic marketing offers a lot of business benefits. The visual nature of these ads helps to capture the attention of your audience and to convey your message in a direct and engaging way.

Display ads have the potential to significantly improve your brand awareness thanks to their eye-catching visual format. With graphic marketing, you can strengthen brand consistency and visibility, encourage potential customers, track performance, and support the success of your other PPC activities, to name just a few of the benefits. The reason is that users who see display ads aren't looking for specific products and services. As a result, ads with uploaded images allow you to exercise greater control over the design of your display ads.

With the option to choose between banner ads, half-page ads, or small square ads, display ads are probably the online advertising technique that most closely resembles print advertising. Using the keyword planning tool when designing your display ads can ensure that your ads reach the right people. Graphic advertising, or graphic marketing, is the general term used for visual advertisements displayed on the Internet. Therefore, if you use this type of display ad, you'll need to upload the ad in several sizes to ensure that it appears on different web pages.

All of these graphic marketing strategies have their place within any good digital marketing campaign, depending on the stage of the customer funnel they're targeting. Display advertising allows you to go on the offensive and get in front of consumers before they need a specific product or service from you. Graphic advertising is unique, whether intended to be used as a brand recognition tool or as a way to reach consumers at a hyper-segmented level, it presents interesting opportunities for both. Although display ads are most commonly used in programmatic advertising, brands also like to use them in their retargeting campaigns.

You can also take advantage of programmatic advertising to offer multiple iterations of the same text to differently segmented audiences.

Keira Shaw
Keira Shaw

Internet trailblazer. Freelance beer advocate. Freelance pop culture specialist. Coffee ninja. Subtly charming tea specialist.

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