What is the format of display advertisement?

Ad formats · Text ads · Image ads · Rich media · Video ads · Dynamic remarketing ads · Google Lightbox ads · Gmail sponsored promotions · TrueView ads. Image ads can be used to capture people's attention as they navigate websites and attract them to your site using a combination of graphics and text. The different networks contain thousands of sites and applications where you can display advertisements with images. Image ads can be static or contain moving elements to highlight your message.

A rich multimedia advertisement contains images or videos and involves some type of interaction with the user. The initial load for a rich media ad is 40,000 or more. While text ads are sold with words and display ads are sold with images, rich media ads offer more ways to engage the audience with an ad. The ad can expand, float, peel off, etc.

In addition, you can access aggregated metrics about the behavior of your audience, such as the number of expansions, multiple exits and finished videos. Video ads can be placed on the web, but YouTube is the most popular platform. Unlike television, your video ads don't have to be brief; you can take as long as you need to tell a story, just make it engaging. Lightbox Ad is a rich multimedia graphic ad format that offers full-screen creativity to engage users with your brand story.

The ad may contain high-definition content, such as YouTube videos, games, or a catalog shopping experience. When the user interacts with the banner, the advertisement expands, occupying a dominant position in the foreground, creating a dimming effect on the bottom page, providing a great opportunity for brand exposure. We recommend this format to strengthen brand-consumer relationships and tell the story of your brand by allowing consumers to interact with the content of your ad. People use JPG files for web design, social media, graphic advertising and even for emails.

Interstitial ads are visual elements that cover the entire mobile screen with a size of 320 x 480 pixels. This is the most popular size, as it allows for more context, clearer calls to action, and more creative content, such as videos, store locator, and many others. This allows you to encourage greater participation and therefore increase your SAR to improve the performance and recall of. According to many experts, interstitial ads rank better within games with levels.

The natural break in the gameplay between levels allows the interstitials to appear discreetly. We recommend that you do not interrupt the user experience. Therefore, publishers should not publish an interstitial ad in the middle of a game. A typical video ad runs for 15 or 30 seconds when a user taps to play it.

While some advertisers invest in higher-budget video ads that play automatically when viewed. Mobile video is quite attractive. Unlike desktop computers, users focus on video ads every time they interact with the device. They can't multitask around a video ad.

However, advertisers should be careful, as it can be counterproductive. A poorly made or improperly placed advertisement will frustrate users and cause them to close the application. That's why it's important to keep video ads short (as mentioned at an interval of 15 to 30 seconds). And, as we've said with previous formats, ad placements should represent a natural moment in the users' journey through apps.

Award-winning video ads offer users a value exchange, a free in-app reward for watching a video ad. For example, in a mobile game, a player can watch a video that can be skipped to win money in the app. Prizes can also consist of an extra life, tips or other content that can help the player in the game. Like general video ads, rewarded video ads should be creative and context-sensitive.

The expandable ad is a type of rich multimedia ad, but can be viewed as a combination of banner and interstitial ads. It usually starts with a 320 × 50 pixel banner (presentation banner) and increases in size, usually to 320 × 480 pixels after a tap. The expanded ad provides a wide area for advertisers to send the desired advertising message. It's less intrusive, since the expansion appears directly in the application itself, rather than taking users to a landing page.

Playable ads, flipping cards to get an offer on Amazon, a game to complete or “remember that the user wants to eat a hamburger”, so open the playable preview of the McDonald's application that shows how easy it is to post items on Carousel, a buy-sell application Playable ads are advertisements interactive ones that stimulate the application or a game itself. In a “try before you buy” type unit, users can learn how the application works within an advertisement before deciding to install it. Some may refer to the playable ads as “microgames”, since they provide small snippets of the games for users to try out. The ad can last between 15 and 60 seconds, depending mainly on the time it takes the user to “complete” the ad task.

Finally, there is a call to action, in which downloading is completely optional. As people interact with playable ads more than with other ads, publishers learn more about how to improve them. For example, an advertiser may report higher conversion rates when difficulty decreases or increases. According to Ad Colony, 46% of ad developers are primarily enthusiastic about playable ads.

Examples of standard banner ads with a practical design and clear calls to action Native ads come in different shapes and sizes. Combine advertising messages with user-centered content. That is, instead of giving the announcement to publishers, they will be given the components of the ad. It's up to them to display the element in a way that is well suited to their application.

Therefore, the ad will appear as part of the content of the application, hence the name “native”. This way, the next time you're about to export your display ads in Creatopy, you'll immediately know which format to choose. Similarly, Babson College used Google's display ad network to reduce the cost per share by an impressive 67%, while increasing volumes. Without accurate performance data, it's impossible for marketers to measure and analyze the success of an image ad.

These are known as screen targeting exclusions, which allow you to exclude display ads from certain keywords, topics, locations, and demographics. In addition, the key to seeing a greater impact in display advertising is to be creative and data-based; a strategy with which a CMP greatly helps. Of course, this can be done, but the quality also decreases in the process, so this format is not one of the best options for advertisers. Instead, another format, HTML5, was crowned the number one advertising format for display advertising, and static ads remained like the boring big brother.

Or maybe your audience would be more willing to make a purchase if you offer a rich and engaging experience through animated display ads. Display advertising campaigns can be executed through advertising networks, such as Facebook Advertising or Google Ads, which offer powerful audience segmentation functions, as well as advertising formats (which you can also combine with search ads). The effective management of graphic advertising relies on images to get the central message of the campaign to the audience. By using advertising technology, such as a creative management platform or CMP, even the smallest in-house team can produce advanced display advertising that works.

If we look at data from the Google Display Network, the average CTR can vary a lot, with a reference CTR in all ad formats and locations around 0.05%. Since its launch, Google has announced adaptive ads as a time-saving method for creating display ad campaigns. . .

Keira Shaw
Keira Shaw

Lifelong web specialist. Evil baconaholic. Avid internet evangelist. Wannabe bacon guru. Infuriatingly humble web advocate.

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