Traditional display ads appear after the audience completes a triggered event, such as a search for the right keyword. Remarketing and retargeting are used interchangeably, but there are key differences that paid advertisers should consider. Most of the display ads you see today are remarketing ads, also known as retargeting ads. Thanks to the trend towards ad personalization, retargeting campaigns have become more widespread.
As you prepare for the new year, set yourself up for success by honing your GroundTruth Ads Manager skills to maximize the impact of your marketing campaigns. Well, platforms like Google Ads and Facebook added the ability to segment the platform using email customer lists years ago. From the visitor's perspective, you simply visit your site, consider your products or offers, and then see advertisements for those same products or offers, or for your brand in general, elsewhere on the Internet. However, if that shopper is looking for a product that you're selling only in-store (and it's close to your store location), they'll see a local inventory ad.
You can even create ads that show personalized product recommendations based on a user's recent interactions with your website. When you combine display advertising with other marketing techniques, you can reach potential customers at every level of their journey. Search Network campaigns are generally used to reach consumers just when they need something by displaying ads on a search engine's results page. These ads can be static with one image or animated with several images, videos, or text changes (also called multimedia ads).
By providing them with an image ad, you increase the likelihood that they'll return to your website and finish the purchase. Retargeting really focuses on paid ads (and can take a variety of forms and target a wide range of people). Display retargeting (often referred to as graphic remarketing) is the additional targeting of a consumer who has already seen an ad, during the same advertising campaign or during a previous campaign. Display ads are used to generate interest, promote products and services, and keep your brand in the minds of consumers.
You can also target display ads based on the search terms that users type in their favorite search engine. Now that everyone's excited about the benefits, let's create a display retargeting ad on Google, okay? The Google visualization network allows you to reach people through more than 2 million websites and applications, as well as through devices. These ads look like regular user posts, although they are legally required to display the word “sponsored” to minimize deception.