Why display ads?

Display ads have the potential to significantly improve your brand awareness thanks to their eye-catching visual format. With graphic marketing, you can strengthen brand consistency and visibility, encourage potential customers, track performance, and support the success of your other PPC activities, to name just a few of the benefits. Unlike other more traditional forms of advertising, graphic advertising is highly targeted. You can use your current email contact list to create an audience of people and then show them very specific display ads that remind them to make a purchase or return to your website.

With just an image and a little bit of text, you can start creating graphic ad campaigns that will help you drive traffic to your website. Google allows you to choose from a list of topics and will relate your ad to the relevant pages of the viewing network or YouTube. The combination of the following three factors is included in Facebook ad auctions and, finally, this defines which advertisers can display their display ads. Display ads attract attention, while native ads combine with web pages and focus on soft selling.

Whether you choose to launch awareness campaigns or conversion campaigns, the key to creating remarketing display ads that work lies in audience segmentation.

Google Display

Network (GDN) segmentation options help you find the right audience to whom you can strategically display your message at the right place at the right time. Unlike Google ads, which also include search ads, almost all Facebook ads are display ads, with the exception of sponsored posts that are included in native advertising. Graphic advertising, sometimes referred to as banner advertising, is a form of image-based online advertising that communicates a commercial message through images, logos, animations, buttons, rich multimedia content, videos, or other graphics.

However, it's not just the appearance of display ads that has changed, but the frequency with which users view display advertising has increased exponentially over the years. Depending on the advertising platform you use, visual remarketing ads can have several formats; however, the components of an optimized remarketing ad remain essentially the same. When you combine display advertising with other marketing techniques, you can reach potential customers at every level of their journey. In fact, a recent study found that brand awareness increased by 21% in campaigns that used digital display ads.

Display ads are still popular, but a new strategy called native advertising has started to take over part of its market share. These ads look like regular user posts, although they are legally required to display the word “sponsored” to minimize deception.

Keira Shaw
Keira Shaw

Lifelong web specialist. Evil baconaholic. Avid internet evangelist. Wannabe bacon guru. Infuriatingly humble web advocate.

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